PlutoSport

PlutoSport is a rapidly growing Dutch online retailer with a strong presence in the Netherlands and other parts of Europe.

To reflect its evolving position in the highly competitive fashion retail market, the brand underwent a comprehensive rebranding effort. This involved updating the visual assets and graphic elements to create a more cohesive, engaging, and modern brand identity that better resonates with the target audience..

Branding: Felipe Ennes
Conceptualization: Felipe Ennes
Art Direction: Ruben van de Dijk